The sponsor of the French Football Federation released a video exchanging the faces of the players for members of the men’s team

Orange, a French telecommunications company and sponsor of the French national football team, released on Monday (10.Jul.2023) an advertising video for the women’s team that will compete in the World Cup in Australia and New Zealand. The disputes will start from the 20th of July.

The production was announced in profile from Orange’s Twitter and used artificial intelligence to transform players from the women’s team into French players who won the men’s World Cup.

The play begins with scenes of football matches with French players such as Antoine Griezmann, Kylian MbappΓ© and Kingsley Coman performing. It is still possible to observe the crowd vibrating. With 1 minute of video, it is revealed that β€œAren’t they the ones you just saw”.

The commercial used artificial intelligence to manipulate the faces and bodies of France women’s national football team players and transform them into men’s national team players.

At the end, it is possible to read the message β€œAt Orange, when we support the French national teamwe support the French national teamβ€œ, mentioning the support for both the male and female team.


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