The early renewal of the agreement symbolizes the continuity of a collaboration that began in 2015

Ajax, a renowned Dutch football club, and VodafoneZiggo, a telecommunications and pay TV company, announced on Wednesday (June 19, 2024) the extension of their sponsorship partnership until 2027, with the possibility of renewal until 2029.

The agreement symbolizes the continuity of a collaboration that began in 2015, strengthening the relationship between the company and the Dutch club. The agreement was scheduled to end only at the end of the 2024-25 season. The contract promises to offer exclusive content and live experiences, in addition to emphasizing social initiatives.

Menno Geelen, CEO of Ajax, said: “We are grateful to VodafoneZiggo for their confidence in the future of Ajax. We have been partners for almost ten years and, thanks to this unconditional support, we can work towards a better future for our club, the results we want to achieve and the impact we want to make on and off the field ‘A better future for all’ is a VodafoneZiggo’s goal and we are happy to contribute to this in the coming years.”

The renewed partnership will emphasize the production of exclusive content online and on Ziggo Sport, as well as promoting live experiences and promotions through the Priority program. Additionally, Ajax and VodafoneZiggo will intensify collaboration on social initiatives, including the Silence Social Hate campaign, aiming to generate a positive social impact.


Leave a Reply

Your email address will not be published. Required fields are marked *