Brazil wins scallons from China with “I’m still here”

After winning the statuette of best international film in the Oscar, I’m still hereby Walter Salles, prepares to debut in theaters of China on May 16. The exhibition marks not only a new step for Brazilian cinema, but also a symbolic action of cultural diplomacy, as the premiere was scheduled to coincide with President Lula’s official visit to the country, between the 12th and 14th.

Prior to that, the feature will have a single exhibition on Beijing’s prestigious Film Festival on Saturday (26). The 625 tickets available have been running out in just two hours, according to the S.Paulo Folhaconfirming the growing interest of the Chinese public in Brazilian cinema. The commercial debut is scheduled to last a month in a country, in a country with over 90,000 movie theaters.

The arrival of I’m still here China involved intense articulation, led by Apexbrasil. Authorization to exhibit foreign films in the country is complex, especially for works with political content, such as the story of Eunice Paiva during the Brazilian military dictatorship. For Victor Queiroz, chief chief in China, bringing production to the Chinese market is part of a broader strategy: “We have to escape the common agenda,” he said, highlighting the role of culture in strengthening bilateral relations.

With exhibitions closed in Brazil after reaching almost 6 million viewers, the film recently arrived at Globoplay. In addition to the Oscar, the production accumulates important awards such as the Goya for Best Ibero-American film, the Golden Globe for Best Actress for Fernanda Torres and the best script award at the Venice Festival.

The debut on Chinese soil occurs at a time of change in entertainment geopolitics: China has announced gradual restrictions on importing US films, while local productions like Ne zha 2 break global records. In this new scenario, Brazil occupies strategic space, and the success of I’m still here It can pave the way for more cultural exchanges between the two countries.

__
with agencies