Action is a partnership between Guaraná Antarctica and Senna Brands to commemorate the 30th anniversary of the death of the Brazilian pilot

The Sphere arena, in Las Vegas (USA) projected this Tuesday (April 30, 2024) a representation of Formula 1 driver Ayrton Senna. On Wednesday (May 1st), it will be 30 years since the Brazilian’s death in Italy during the San Marino Grand Prix, on May 1st, 1994. He was 34 years old.

The action is a partnership between Guaraná Antarctica and Senna Brands, linked to the Ayrton Senna Institute, and should last one week. The organizers announced that the projection would begin on Wednesday (May 1), but videos and photos of the action have already started to be shared on social media profiles.

Presenter Adriane Galisteu, who was the driver’s girlfriend from 1993 until his death, published a video on her profile on X showing Senna’s helmet designed by Sphere. “Look who’s there. The pride of Brazil. How exciting”said in the video.

A report from Daily Mailfrom October 2023, when the Esfera was inaugurated, stated that advertising on the 54,000 m² LED panel cost around US$450,000 (around R$2.3 million) for one day.

Other honors

On Wednesday (May 1st) the 19th edition of Ayrton Senna will also be held Racing Day, at the Interlagos Racetrack. The organization expects the presence of 10,000 amateur runners.

A Globoplaystreaming platform for Globe Group, will also release, on Wednesday, a documentary about the pilot’s life. Netflix, in turn, released this Tuesday (April 30) the trailer for a fiction miniseries inspired by Senna’s life. There is no release date yet.

Who was Ayrton Senna

Ayrton Senna da Silva was a Brazilian Formula 1 driver, born in São Paulo, in 1960. He began his career in karting in 1973 and in “formula cars” in 1981. He won 3 Formula 1 world championships in 1988, 1990 and 1991 .

He is considered by many to be the best Brazilian Formula 1 driver of all time and one of the best in the history of the sport.


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