French company uses AI to make commercial for the women’s national team

Orange, a French telecommunications company and sponsor of the French national football team, released on Monday (10.Jul.2023) an advertising video for the women’s team that will compete in the World Cup in Australia and New Zealand. The disputes will start from the 20th of July.

The production was announced in profile from Orange’s Twitter and used artificial intelligence to transform players from the women’s team into French players who won the men’s World Cup.

The play begins with scenes of football matches with French players such as Antoine Griezmann, Kylian Mbappé and Kingsley Coman performing. It is still possible to observe the crowd vibrating. With 1 minute of video, it is revealed that “Aren’t they the ones you just saw”.

A compilation of 𝙢𝙚𝙞𝙡𝙡𝙚𝙪𝙧𝙚𝙨 𝙖𝙘𝙩𝙞𝙤𝙣𝙨 𝙩𝙧𝙞𝙘𝙤𝙡𝙤𝙧𝙚, not bad for spending the summer, right? 🤩 pic.twitter.com/Nj54HT3HVB

— Team Orange Football (@TeamOrangeFoot) July 10, 2023

The commercial used artificial intelligence to manipulate the faces and bodies of France women’s national football team players and transform them into men’s national team players.

At the end, it is possible to read the message “At Orange, when we support the French national teamwe support the French national team“, mentioning the support for both the male and female team.