British company will be responsible for the club’s sports kits, in an agreement worth 20 million euros per season
Premier League football team Everton announced on Friday (June 14, 2024) a new partnership with Castore, a British sportswear company. The company will be the official kit supplier for the club’s men’s, women’s and academy teams and a founding partner of Everton’s new stadium at Bramley-Moore Dock in Liverpool.
According to the Telegraph, the contract is valued at more than 20 million euros (about US$25.3 million) per season. It represents a financial milestone for the club and marks the end of Everton’s relationship with previous supplier Hummel.
The move to the new stadium, with a capacity for 52,888 spectators, represents a new chapter in Everton’s history, with significant improvements in terms of commercial and media rights.
Castore ended contracts with Premier League sides Aston Villa in January (2024) and Newcastle in August (2023). Both decided to hire Adidas.
Despite past criticism regarding the quality of kits supplied to Aston Villa, Everton says they see Castore as a partner committed to innovation and quality.
Source: https://www.poder360.com.br/poder-sportsmkt/everton-anuncia-a-castore-como-fornecedora-de-materiais-esportivos/
