Promotion period, which aims to attract new subscribers, promises discounts every 5 minutes

Amazon announced this Tuesday (June 25, 2024) that Prime Day, the biggest day of offers of the year on the platform, e-commercewill take place from July 16 to 21, 2024. The event was announced with the promotional song “It’s Prime Day”, performed by North American rapper Megan Thee Stallion.

The main goal of the promotion is to attract new subscribers. The program offers, for R$19.90 per month or R$166.80 per year, benefits such as fast delivery and access to the Prime Video streaming service.

The company currently has 200 million subscribers, and Prime Day will offer exclusive deals to that group.

According to Amazon Prime Vice President Jamil Ghani, the company’s customers are estimated to have saved around $2.5 billion on Prime Day 2023.

The discount period starts at 4:00 a.m. Brasília time. It will be held in 23 countries, including the United States, Brazil and Portugal.


25.jun.2024 (16h43) – unlike the post above, the Prime Day promotion period runs from July 16th to 21ste no from July 16 to 17. The text has been corrected and updated.


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