Published 11/08/2025 16:52 | Edited 11/08/2025 17:08
The future of world trade has pointed to a change in the way businesses are closed. With each passing year, the dollar is more contested as hegemonic currency for transactions, on top of that when it is advantageous to use the local currency. A Brazilian businessman, Caito Maia, founder and CEO of Chilli Beans, took an important step in this regard and replaced the dollar payment to his Chinese suppliers for local currency, Renminbi.
To the “facing CEO” podcast from Examhe stressed that the change is here to stay. According to Maia, the exchange for negotiation in Chinese currency brought gains to Chilli Beans, a giant of the glasses and accessories branch that will soon complete three decades. The initiative was adopted after the United States went into commercial war with China and the rest of the world.
The benefits, as reported, undergo greater insertion in the Asian market and exchange rate gain, which allows the company to become even more competitive in the international scene. The CEO, which projects stores by Asia, has already taken the brand to Indonesia, where there are ten venues of the glasses.
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In addition to highlighting the purchase of Chinese suppliers in Renminbi, Maia stresses that doing business with China is extremely positive. In his report, he says that the Chinese market “sponsored” his project and has had the same business partners for 25 years. As it says, the relationship maintained is “healthy, healthy, ethical and cool win” and that Chilli Beans only reached the current level because China “helped” and “believed” in the project.
The Brazilian company, popular in the field of sunglasses and accessories, and now also operates in the optics business, makes about $ 1.4 billion per year.
Caito’s account is critical to combating the Bolsanist Spreads against China. While the far right is deceived and ideologically aligns Donald Trump, ‘in the real world’ entrepreneurs have been earning on agreements with the Chinese – which are the largest trading partners in Brazil for 15 years.
And if it depends on the Asian giant, part of the Brazilian products that are the target of the US “tariff” will be able to contribute to the country, further deepening this beneficial relationship. One of the concrete tests of this mutual aid was the qualification of 183 new Brazilian coffee companies to export to China. There was also a statement by the spokesman for the Chinese Foreign Ministry, Guo Jiakun, who stressed that Beijing is willing to work with Brazil and other Latin American countries.
Source: vermelho.org.br